Marketing
Marketing project dashboard — read live from marketing/*.md
KPI tracker
Self-assessment across 18 KPIs · 5 pillars · live progress
4.83/ 5
171/ 18
- 1
Logo Design Completeness
Strong5/5Logos in frontend/public/.png. Typography + colour psychology written up in marketing/01-brand-guide.md §3, §5. To do:* export an SVG version (PNG only today).
- 2
Colour Psychology Justification
Strong5/501-brand-guide.md §4 — full table with HSL/Hex + rationale referencing Mehta-Zhu (2009) + Labrecque-Milne (2012)
- 3
30-Sec Video Ad Quality
Adequate3/5Script + storyboard + cutdowns: 02-video-ad-script.md. Not yet shot.
- 4
Brand Consistency
Strong5/5Audit table in 01-brand-guide.md §8: favicon, top-nav, hero, OG card, JSON-LD, all 4 page meta titles.
Budget breakdown
Planned 14-day launch flight · showcase actual spend in parallel
$740Planned₨ 207.2k
| Line item | USD | PKR | Share |
|---|---|---|---|
Paid media — Meta Ads | $280 | ₨ 78.4k | 38% |
Paid media — Google Ads | $210 | ₨ 58.8k | 28% |
Creative production (video, design) | $120 | ₨ 33.6k | 16% |
Tools & SaaS (research + scheduling) | $50 | ₨ 14.0k | 7% |
Influencer / micro-creator seeding | $60 | ₨ 16.8k | 8% |
Contingency (10 % of paid media) | $20 | ₨ 5.6k | 3% |
| Total | $740 | ₨ 207.2k | 100% |
Competitive matrix
VidIQ vs. NoteGPT (web summariser leader) vs. Eightify (Chrome extension leader)
| Attribute | VidIQ | NoteGPT | Eightify |
|---|---|---|---|
| Brand name | VidIQ | NoteGPT | Eightify |
| Industry | AI productivity · Video summarisation SaaS | Same | Same · Chrome extension first |
| Target audience | Students, educators, creators, knowledge workers, vertical-domain users (medical, legal, trading) | Students, knowledge workers, casual viewers | Power-YouTube viewers, students, knowledge workers |
| Core value proposition | "Multimodal — fuses transcript + vision + LLM with grounded citations" | "Free YouTube + PDF summariser with chat" | "YouTube summary in 8 seconds" |
| Pricing model | Free (Gemini/Groq free tier) — paid tier roadmap | Freemium: Free 5 summaries/day → $4.99/mo | Freemium: 4 summaries/day → $4.99/mo |
| Website | (vidiq.app — to register) | notegpt.io | eightify.app |
Strengths
VidIQ
- ·Multimodal (vision + audio + text), unlike both
- ·Live-stream pipeline (rare in this category)
- ·Provider-agnostic backend (auto-failover)
- ·Domain-aware modes (medical, legal, trading)
- ·Open-source-able product (potential dev-community pull)
NoteGPT
- ·Established traffic, broad PDF + YT coverage
- ·Free tier 5/day
- ·Multilingual UI
- ·Affiliate programme
Eightify
- ·Massive Chrome extension distribution
- ·Free tier 4/day
- ·Cleanest UX in the category
- ·Strong product-hunt history
Weaknesses
VidIQ
- ·Zero brand awareness, zero domain authority
- ·Brand-name collision with vidiq.com (YouTube SEO)
- ·No mobile app
- ·Shipping team = small
NoteGPT
- ·Generic positioning, low brand recall
- ·Aggressive feature creep dilutes story
- ·Mobile site is functional but not exceptional
Eightify
- ·Browser-locked — no mobile use case
- ·Single price point, no segmentation
- ·No live-stream support
- ·Slow shipping cadence in 2025
Opportunities
5- 1.Live-stream summarisation — neither competitor ships it. Owns KW cluster #5, #12, #13.
- 2.Vertical-domain mode (medical / legal / trading) — first-mover.
- 3.Pakistani + South Asian education market — students cramming long-form English-medium lectures, low ad CPC, no localised competition.
- 4.Open-source release — could fork the dev-tool audience à la Linear / Vercel for fast organic.
- 5.Creator-first positioning — neither competitor markets to creators directly.
Threats
5- 1.YouTube native AI summaries (Google rolling out auto-chapters + Gemini-powered summaries in YouTube itself, 2025). May commoditise the head terms.
- 2.OpenAI / Anthropic native ChatGPT-with-video features.
- 3.Chrome extension default — Eightify has 280k embedded users; switching cost is non-zero.
- 4.API price changes — if Gemini/Groq free tiers tighten, VidIQ unit economics flip.
- 5.Brand confusion with vidiq.com (YouTube SEO tool, ~10 M visits/mo).
Keyword research
18 keywords · 5 short-tail · 13 long-tail · avg KD 21.8
| Keyword | Intent | Page | Ads | ||||
|---|---|---|---|---|---|---|---|
| 1 | ai video summarizer short | 27.1k | 48 | $1.85 | Commercial | / (Home) | ✓ |
| 2 | youtube video summarizer short | 22.2k | 42 | $1.40 | Commercial | / | ✓ |
| 3 | summarize youtube video short | 18.1k | 39 | $1.20 | Transactional | /analyze | ✓ |
| 4 | ai for video transcripts short | 4.4k | 31 | $0.90 | Informational → commercial | /analyze | ✓ |
| 5 | live stream ai summary short | 1.6k | 24 | $1.10 | Commercial | /live | ✓ |
| 6 | summarize a 2 hour youtube video long | 2.4k | 19 | $0.75 | Transactional | /analyze | ✓ |
| 7 | how to summarize a long youtube lecture for free long | 880 | 12 | $0.55 | Informational → transactional | /analyze | ✓ |
| 8 | best free ai tool to summarize video long | 1.9k | 22 | $1.05 | Commercial | / | ✓ |
| 9 | chat with youtube video ai long | 1.3k | 18 | $1.30 | Transactional | /analyze | ✓ |
| 10 | extract key moments from video ai long | 720 | 14 | $0.85 | Commercial | /analyze | ✓ |
| 11 | ai timestamp summary youtube long | 590 | 11 | $0.65 | Informational | /analyze | — |
| 12 | youtube live stream transcript real time long | 480 | 16 | $0.95 | Commercial | /live | ✓ |
| 13 | webinar to text ai summary long | 1.1k | 25 | $1.45 | Commercial | /live | ✓ |
| 14 | study with youtube ai summary long | 720 | 13 | $0.70 | Transactional | / | ✓ |
| 15 | summarize trading livestream ai long | 210 | 8 | $0.60 | Commercial | /live | — |
| 16 | medical lecture video summarizer long | 320 | 14 | $1.20 | Commercial | /analyze | — |
| 17 | ai video keyframe extraction long | 480 | 17 | $0.95 | Informational | / | — |
| 18 | ai video to notes converter long | 1.6k | 20 | $0.90 | Transactional | /analyze | ✓ |